A Retailer Targeting Prospective Brides and Grooms Between the Ages

question 155

Multiple Choice

A retailer targeting prospective brides and grooms between the ages of 21 and 40 is using ________ segmentation to define its target market.

• A)lifestyle
• B)demographic
• C)behavioural
• D)psychological
• E)socioeconomic

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Definitions:

Biopsychosocial

An approach in health and psychology that considers biological, psychological, and social factors and their complex interactions in understanding health, illness, and healthcare delivery.

Epigenetic

Relating to changes in gene expression caused by mechanisms other than changes in the underlying DNA sequence.

Preoperational Stage

The second stage in Piaget's theory of cognitive development, occurring from ages 2 to 7, marked by rapid language development and symbolic thinking.

Egocentrism

A cognitive bias where individuals perceive, understand, and interpret the world primarily from their own perspective.