How Can a Fast Food Company Make Use of the Concept

question 16

Essay

How can a fast food company make use of the concept of market segmentation in their product,pricing and promotional strategies? Explain your answer.

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Definitions:

Federal Disaster

An event causing severe damage or distress, officially declared a disaster by the federal government to make federal assistance available.

Tax Return

A document filed with state or federal authorities that reports income, expenses, and other pertinent tax information.

Wild Fires

Uncontrolled fires in wildland areas, often exacerbated by drought, wind, and heat, causing extensive damage to ecosystems and property.

Deductible

A cost that may be deducted from total income to decrease taxable income, resulting in a reduction of the tax owed.