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Why might a marketer segment using family structure?
Stupidity
A blunt term often used to describe a lack of intelligence, understanding, or foresight.
Experimental Psychology
A branch of psychology that studies the mind and behavior by using experimental methods.
Humanism
An outlook or system of thought attaching prime importance to human rather than divine or supernatural matters, emphasizing common human needs and seeking rational ways of solving human problems.
Cognitive
Pertains to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.
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