Examlex
Dimensions that divide the total market into fairly homogeneous groups,each with different needs,are called positioning variables.
Behavioral Intention
An individual's plans or likelihood to engage in a particular behavior based on attitudes and beliefs.
Subjective Norms
Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior.
Perceived Behavioral Control
An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.
Perceived Behavioral Control
An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.
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