Which of the Following Statements About the Lifetime Value of a Customer

question 13

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

• A)CRM helps companies identify their customer's lifetime value.
• B)A company can either increase customer share or a customer's lifetime value but not both.
• C)A customer's lifetime value is easy to calculate.
• D)All customers have the same lifetime value.
• E)All of the above

---

Definitions:

Societal Progress

The development and improvement of society in terms of economic, social, cultural, or technological aspects.

Modern Societies

Contemporary communities characterized by advanced technological development, urbanization, and complex social structures.

Communal

Pertains to a group or community, focusing on the shared responsibilities, benefits, or possessions of the members of said group.

Sternberg's Theory

A psychological theory proposing that love comprises three components: intimacy, passion, and commitment.