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A Bank Utilising CRM Systems Wants to Generate Customer Profiles

question 111

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A bank utilising CRM systems wants to generate customer profiles to determine its high-value customers.


Definitions:

Variability

A measure of the dispersion or spread of data points in a dataset, showing how much the data points differ from each other.

Sample Standard Deviations

A measure that quantifies the amount of variation or dispersion of a set of sample data values from the mean.

Test Statistic

A calculated value from sample data that is used in a hypothesis test to determine whether to reject the null hypothesis, based on some statistical model.

Confidence Limit

The range within which a population parameter is estimated to lie with a certain confidence level.

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