Examlex
Consumer behaviour is the ________ interaction of ________ and cognition,behaviour and the ________ by which human beings conduct the ________ aspects of their lives.
Behaviorism
A psychological perspective focusing on observable behaviors and the ways they're learned, rather than on internal mental processes.
John B. Watson
An American psychologist who is considered one of the founders of behaviorism; he emphasized the importance of observable behaviors over internal processes.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior.
Voluntary Responses
Actions that are performed deliberately and with awareness, typically as a result of conscious decision making.
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