Modifying a Product's Position in Response to Marketplace Changes Is

question 130

Multiple Choice

Modifying a product's position in response to marketplace changes is called ________.

• A)re-segmentation
• B)attribute positioning
• C)differentiation
• D)repositioning
• E)regrouping

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Definitions:

Disposable Income

The pot of funds households have at their disposal for saving and spending, post-income tax.

MPC

refers to the Marginal Propensity to Consume, which is the fraction of additional income that a household spends on consumption.

Disposable Income

The cash flow available to households for the purposes of spending and saving after income taxes.

Disposable Income

Disposable Income is the amount of money that households have available for spending and saving after income taxes have been accounted for, directly influencing consumption and savings behavior.