Data Mining Has Allowed Federal Express to Identify Existing Customers

question 85

Multiple Choice

Data mining has allowed Federal Express to identify existing customers as 'the good,the bad,and the ugly.

• A)customer acquisition; market basket analysis
• B)customer acquisition; customer abandonment
• C)customer abandonment; customer retention
• D)customer retention; customer loyalty
• E)customer loyalty; customer acquisition

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Ivan Pavlov

A Russian physiologist best known for his work in classical conditioning, demonstrating the learning process of associative reflexes.

Latent Learning

Latent Learning refers to the process where learning occurs without any obvious reinforcement and is not immediately demonstrated through behavior.

Unconditioned Response

A reflexive, organic response to a stimulus that takes place without prior training or conditioning.