The First Step in the Marketing Research Process Is Defining

question 27

Essay

The first step in the marketing research process is defining the research problem.What is meant by the word 'problem'?

---

Definitions:

Enolate

An anion formed by the deprotonation of an alpha-hydrogen of a carbonyl compound, important in many organic reactions.

Haloform Reaction

A chemical reaction where a haloform is produced by the halogenation of methyl ketones in the presence of base.

2-Pentanone

An organic compound with the formula C5H10O, a ketone with a five-carbon chain, with the carbonyl group at the second carbon.

Hell-Volhard-Zelinsky Reaction

A chemical reaction used for the halogenation of carboxylic acids at the α position.