The 3M Company Wanted to Find Out How It Should

question 125

Essay

The 3M Company wanted to find out how it should market its Buf-Puf Sponge facial scrub pads.The company recruited a teen advisory board by running ads in selected teen magazines.3M periodically consult these consumer panel members about their use of personal care products and their concerns about appearance.What type of descriptive research design is 3M implementing and why?

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Definitions:

Obligations and Duties

Requirements or demands made legally or morally upon a person, which are necessary to fulfill a contract or role.

Directors

Individuals appointed to supervise and guide the affairs and strategic direction of a corporation or organization.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, thereby having an interest in the company's performance and governance.

Corporation

A corporation is a legal entity that is separate and distinct from its owners, offering limited liability protection to its shareholders.