Which of These Statements About Mass Marketing Is True

question 40

Multiple Choice

Which of these statements about mass marketing is true?

• A)Movie production and distribution companies typically use mass marketing strategies.
• B)A mass marketing strategy is always preferable to a target marketing strategy.
• C)Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
• D)The success of any organisation's marketing efforts depends only on its ability to engage in mass marketing.
• E)Mass marketing can be cost-effective.

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Definitions:

Drought

An extended period of deficient rainfall relative to the statistical multi-year average for a region, resulting in water scarcity.

Tar Content

The amount of tar, a toxic substance, that is produced and released by burning products, such as cigarettes.

Normally Distributed

A balanced probability distribution around the mean, underscoring that events happening close to the mean are more common than distant events.

Low Tar

A term often used in tobacco product descriptions indicating a lower content of tar compared to regular products.