Examlex
Typically, a project will have a higher NPV if the firm uses accelerated rather than straight-line depreciation.This is because the total cash flows over the project's life will be higher if accelerated depreciation is used, other things held constant.
Primary Reinforcer
A stimulus that is inherently rewarding and satisfies a basic biological need, such as food or water.
Positive Reinforcer
A motivator that, when given after a specific behavior, boosts the chance of that behavior being replicated.
Secondary Reinforcer
A stimulus that has acquired the property of reinforcing behaviors through association with a primary reinforcer.
Watson
John B. Watson was an American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behaviors.
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