Complete the Following Using the Terms Listed

question 7

Multiple Choice

Complete the following using the terms listed.
-_____ focuses on the precise way a business-to-business purchaser will use a product.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Sociologists

Social scientists who study human society, social behavior, and the patterns of social relationships, institutions, and cultures.

Political Power

The ability or capacity to influence or control the behavior of people, institutions, or the course of events through authority, influence, or other means within a political context.

Deaths from War

The number of fatalities resulting from armed conflict, including both military personnel and civilians, during a specific time period.

Civilians

Individuals who are not members of the armed forces or the police; generally, the non-military population of a country.