MATCHING Complete the Following Using the Terms Listed

question 127

Multiple Choice

MATCHING
Complete the following using the terms listed.
-_____ allows a firm to bulk-produce goods and services while adding unique features to individual or small groups of orders.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Big Mac

A signature hamburger sold by the international fast-food chain McDonald's, often used as a reference in economic indices to measure purchasing power parity between nations.

Reach Percentage

A metric indicating the portion of the target audience that has seen an advertisement or content at least once over a specified period.

Target Market

The target market is the specific group of consumers identified as likely buyers of a product or service, characterized by demographic, geographic, and psychographic criteria.

Personal Relationship

A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.