AmazonCom Keeps Track of Goods Its Customers Have Ordered

question 108

Multiple Choice

Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by

• A)product.
• B)psychographic.
• C)demographics.
• D)end-use.

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Definitions:

Jung

A reference to Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology.

Sandwich Generation

A generation of people who care for their aging parents while supporting their own children.

Squeezed Generation

Refers to the demographic group of middle-aged individuals who are concurrently supporting their aging parents and their own children, often facing financial, emotional, and physical strains.

Overload Generation

Describes a societal group or demographic deemed to be experiencing excessive stress or information overload, often due to technology and fast-paced lifestyles.