Complete the Following Using the Terms Listed

question 92

Multiple Choice

Complete the following using the terms listed.
-_____ are items a consumer seeks to purchase frequently,immediately,and with little effort.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

---

Definitions:

Large Company Stocks

Shares issued by corporations with large market capitalizations, typically seen as stable investments.

TSX/S&P Composite Index

A stock market index of the stock performances of the largest companies listed on the Toronto Stock Exchange (TSX), representing a significant portion of the Canadian equity market.

Securities

Equities and debts that reflect a stake in publicly available corporate entities, or an indebtedness to a public or private organization, alongside options that confer rights to ownership.

Real Rate of Return

The annual percentage of profit earned on an investment, adjusted for inflation, representing the purchasing power gained.