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Personal factors that influence consumer behavior include individual needs and motives,perceptions,attitudes,learned experiences,and self-concept.
Competitive Environment
The dynamic external system in which businesses compete against each other for market share and profitability.
Legal/Regulatory Environment
The framework of laws, regulations, and guidelines in which a business operates.
Sociocultural Environment
The environment that encompasses social and cultural factors which influence the behavior, beliefs, and practices of individuals within a society.
Identifiable Influences
Factors or circumstances that can be recognized and have an impact on outcomes or behaviors.
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