What Should a Firm Do If It Is Too Difficult

question 17

Multiple Choice

What should a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?

• A)Use telemarketing
• B)Engage in missionary selling
• C)Meet prospects in a central location
• D)Set up a focus group

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Definitions:

Financial Plans

Documents that outline an individual's or organization's present financial situation and long-term monetary goals, along with strategies to achieve those goals.

SMART Model

Is an approach to determining effective organisational objectives that requires that they be Specific, Measurable, Actionable, Reasonable, and Timetabled.

Objectives

Specific, measurable goals that an individual or organization aims to achieve.

Timetabled

Scheduled or planned in a structured timetable, indicating when certain events, activities, or actions are to occur.