AmazonCom Keeps Track of Goods Its Customers Have Ordered

question 93

Multiple Choice

Amazon.com keeps track of goods its customers have ordered. When a returning customer logs onto Amazon.com, the site creates a list of recommendations based on the customer's purchasing history. Amazon is segmenting the market by ______.

• A) psychographics
• B) product
• C) demographics
• D) end use

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Definitions:

Checks

Financial instruments that order a bank to pay a specific amount of money from the writer's bank account to the person or entity in whose name the check has been issued.

Bank

A financial institution licensed to receive deposits, offer loans, and provide other financial services to its customers.

Collection Float

The time period between when a payment is made by a customer and when the funds become available to the recipient.

Cheques

Financial instruments that instruct a bank to pay a specific amount of money from a person's account to another individual or entity.