Miguel Scans His "Preferred Card" at a Grocery Store, the List

question 64

Multiple Choice

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of ______.

• A) consumer behaviour
• B) affinity program
• C) frequency marketing
• D) product-related segmentation

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Definitions:

Environmental Impact Statement

A document that outlines the potential environmental effects of proposed projects or actions, often required by law before such activities can proceed.

Unsecured Creditor

A creditor who lends money without obtaining specified assets as collateral, making recovery of loaned funds upon debtor's default less certain.

Secured Creditor

a creditor with the right to claim specific assets of the debtor in case of nonpayment of a debt.

Estate

An estate encompasses all the property, both real and personal, owned by an individual at the time of their death.