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Describe the Consumer Market Segmentations

question 124

Essay

Describe the consumer market segmentations.


Definitions:

Hygiene Factors

Factors that contribute to motivation that are found in the job context, such as working conditions, interpersonal relations, organizational policies, and compensation.

Work Setting

The physical and social environment in which people perform their jobs.

Hygiene Factors

Factors related to the work environment that can lead to job dissatisfaction if absent, such as salary, company policies, working conditions, and job security.

Job Satisfaction

The degree to which an individual feels positive or negative about a job.

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