One of the Most Common Forms of Segmenting Consumer Markets

question 135

Multiple Choice

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ______ segmentation.

• A) geographic
• B) demographic
• C) end-use
• D) psychographic

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Definitions:

U.S. Facebook Users

Individuals in the United States who use the social networking site, Facebook, to connect with others, share content, and engage in social activities online.

Positive Moods

Emotional states that are characterized by feelings of happiness, contentment, and optimism.

Thursdays

The fifth day of the week following Wednesday and preceding Friday, according to the international standard ISO 8601.

Wednesdays

The fourth day of the week, coming between Tuesday and Thursday.