All of the Following Are Methods of Segmenting the Business

question 61

Multiple Choice

All of the following are methods of segmenting the business market EXCEPT

• A)psychographics.
• B)demographics.
• C)geographic.
• D)end-use.

---

Definitions:

Industry

A sector of the economy that includes businesses and organizations that produce similar goods or services.

Economic Costs

The sum of explicit and implicit costs which represent the total opportunity costs of resource utilization in the production of goods or services.

Opportunity Costs

The loss of potential gain from other alternatives when one alternative is chosen.

Explicit Costs

Direct, out-of-pocket payments for expenses incurred in conducting business, such as wages, rent, and materials.