Complete the Following Using the Terms Listed Below

question 57

Multiple Choice

Complete the following using the terms listed below.
-The ______ is the combination of personal and nonpersonal selling to meet the needs of a firm's target customers and communicate its message to them.

• A)breakeven analysis
• B)promotional mix
• C)volume objectives
• D)institutional advertising
• E)discount pricing
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)odd pricing
• K)integrated marketing communications
• L)cooperative advertising
• M)penetration pricing