Complimentors Are Players Who Provide Complementary Rather Than Competing Products

question 1

Multiple Choice

Complimentors are players who provide complementary rather than competing products and services. This category has been associated with the five-forces model and includes all but which of the following elements?

• A) barriers to complement entry
• B) difficulty of engaging complements
• C) buyer perception of complements
• D) seller perception of complements

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Definitions:

Intense

A term describing a high degree of strength, concentration, or seriousness of something like emotions, situations, or activities.

Emotions

Complex psychological states that involve three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response.

Lethargic

Describes a state of sluggishness, drowsiness, or lack of energy.

Negative Affect

A mood dimension that consists of emotions such as nervousness, stress, and anxiety at the high end and relaxation, tranquility, and poise at the low end.