In Marketing Research, a List Used to Access a Representative

question 44

Multiple Choice

In marketing research, a list used to access a representative sample of a population is called a

• A) sampling frame.
• B) non-probability list.
• C) mailing list.
• D) sample.
• E) target list.

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Definitions:

Light Bulb

An electric device that produces light by the flow of electrical current, typically consisting of a filament or LED that glows when heated.

Exponential Distribution

A probability distribution that describes the time between events in a Poisson point process, representing the times between events in a homogeneously random process.

Exponential Random Variable

A type of random variable associated with the time between events in a Poisson process, characterized by a constant mean rate of occurrence.

Y-intercept

The point where a line crosses the y-axis on a graph, representing the value of the dependent variable when the independent variable is zero.