Which of the Following Is NOT a Common Way to Measure

question 45

Multiple Choice

Which of the following is NOT a common way to measure and evaluate direct response communications?

• A) number of phone calls received
• B) number of new product listings
• C) actual sales from a particular offer
• D) degree of stickiness
• E) number of response cards received

---

Definitions:

Generation Y

Also known as Millennials, the demographic cohort following Generation X, typically defined as those born from the early 1980s to the mid-1990s to early 2000s.

Middle-Aged Adults

Individuals typically in the age range of 45 to 65 years old, who are often experiencing transitional life events.

Human Relations

refers to the interactions and relationships between individuals in a personal or professional setting.

Internal Customers

Employees or departments within an organization that depend on the support of one another to complete their tasks.