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Discuss the Main Methods for Measuring and Evaluating Public Relations

question 55

Essay

Discuss the main methods for measuring and evaluating public relations communications.


Definitions:

Basement Membrane

A thin, fibrous structure that underlays and supports the epithelium and endothelium in tissues.

Tissues

Groups of cells that have similar structure and function within the body.

Analysis of Variance

A collection of statistical models used to analyze the differences among group means by partitioning variance into multiple components.

ANOVA

Short for Analysis of Variance, a statistical method used to test differences between two or more means.

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