There Are Two Basic Types of Promotion Strategy: Push and Pull

question 39

Multiple Choice

There are two basic types of promotion strategy: push and pull. In pull strategy, demand is created by

• A) directing efforts at salespeople.
• B) directing efforts at intermediaries.
• C) blitz media campaigns.
• D) lobbying government officials.
• E) directing efforts at consumers.

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Results derived from the collection, analysis, interpretation, and presentation of data.

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The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

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