In Marketing Research, a List Used to Access a Representative

question 44

Multiple Choice

In marketing research, a list used to access a representative sample of a population is called a

• A) sampling frame.
• B) non-probability list.
• C) mailing list.
• D) sample.
• E) target list.

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Definitions:

Ratify Treaties

The formal approval process, usually by a country's legislature, required to validate and make internationally agreed upon treaties effective.

Presidential Appointments

Positions within the federal government, including cabinet secretaries and federal judges, that are appointed by the President of the United States, often with the advice and consent of the Senate.

Citizens' Rights

The legal entitlements and protections granted to individuals by a country's government, which can include civil, political, and social rights.

Philadelphia Convention

The Philadelphia Convention, also known as the Constitutional Convention of 1787, was a meeting where the Constitution of the United States was created, replacing the Articles of Confederation.