What Are Some of the Differences Between the Roles of Advertising

question 14

Essay

What are some of the differences between the roles of advertising and sales promotions? Use an example to illustrate your point.

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Definitions:

EEG

Electroencephalogram, a test that detects electrical activity in the brain using small, flat metal discs attached to the scalp.

EEG

Stands for Electroencephalography, a method used to record electrical activity of the brain via sensors placed on the scalp.

Brain-Wave Activity

The patterns of neuronal electrical oscillations in the brain, which are measured by electroencephalography (EEG) and associated with different states of consciousness.

Emotionality

A trait referring to the intensity and complexity of emotions and emotional responses.