Face-To-Face Communication Involving the Presentation of Features and Benefits of a Product

question 88

Multiple Choice

Face-to-face communication involving the presentation of features and benefits of a product or service to a buyer is called

• A) public relations.
• B) sales promotion.
• C) personal selling.
• D) presenting.
• E) direct marketing.

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Definitions:

Incoming Messages

Electronic or physical messages that are received by a recipient.

Nature of Listening

The intrinsic attributes of listening, involving active engagement, interpretation, and understanding of auditory messages.

Contents of Mind

Refers to the thoughts, memories, and mental processes present in an individual's consciousness at any given time.

Mental Concentration

The cognitive process of focusing one's attention or thoughts intensely on a specific task or subject without distraction.