The Good Purpose Survey Conducted by Global PR Firm Edelman

question 79

Multiple Choice

The Good Purpose survey conducted by global PR firm Edelman shows that some ______ of Canadians are more likely to recommend a brand that supports a good cause than one that doesn't.

• A) 60%
• B) 80%
• C) 50%
• D) 90%
• E) 70%

---

Definitions:

Corporate Culture

The shared values, beliefs, attitudes, and practices that characterize an organization and guide its employees’ behavior.

Cultural Relativism

The belief that there is no one right way to behave; ethical behaviour is determined by its cultural context.

Ethical Standards

Principles that govern the conduct of individuals and organizations, ensuring actions are morally right and in accordance with accepted social norms.

Cultural Context

Pertains to the environmental and social factors that influence the values, behaviors, practices, and communication of individuals or groups.