Regardless of the Situation or Desired Outcome, Public Relations Objectives

question 67

Multiple Choice

Regardless of the situation or desired outcome, public relations objectives tend to be similar to

• A) advertising objectives.
• B) sales promotion objectives.
• C) corporate mission statements.
• D) government policies.
• E) marketing objectives.

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Definitions:

360-degree Feedback

A feedback process where an employee receives confidential, anonymous feedback from the people who work around them.

Ambiguous Feedback

Unclear or vague information regarding performance or behavior that leaves recipients unsure about how to respond or improve.

Equity Theory

A theory that suggests individuals assess the fairness of their work outcomes in relation to their inputs compared to others.

Inequity

A lack of fairness or justice in situations, often related to the distribution of resources, opportunities, and treatment of individuals.