There Are Two Basic Types of Promotion Strategy: Push and Pull

question 39

Multiple Choice

There are two basic types of promotion strategy: push and pull. In pull strategy, demand is created by

• A) directing efforts at salespeople.
• B) directing efforts at intermediaries.
• C) blitz media campaigns.
• D) lobbying government officials.
• E) directing efforts at consumers.

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Definitions:

Breach of Contract

Not living up to a contract's condition, either written or verbal, in the absence of an acceptable legal reason.

Standard of Proof

is the level of certainty and the degree of evidence necessary for a judge or jury to believe a claim or find a defendant guilty in a legal proceeding.

Reasonable Doubt

The standard of proof required in criminal trials, where the evidence presented must be sufficient to leave no reasonable doubt in the mind of a juror regarding the defendant's guilt.

Defective Products

Products that are not safe for their intended use due to design, manufacturing, or labeling flaws.