When Some Companies Send Out a Direct Mailing, They Include

question 17

Multiple Choice

When some companies send out a direct mailing, they include a free gift or a(n) __________ to encourage the buyer to take action.

• A) statement stuffer
• B) incentive
• C) bounce back
• D) order form
• E) postage-paid envelope

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Definitions:

External Causes

Refer to factors or events outside of an organization or individual's control that impact outcomes, operations, or decisions.

Self-serving Bias

A common tendency for individuals to attribute their successes to internal factors while blaming external factors for their failures, which can affect self-assessment and behavior.

Attribution

The process of explaining events.

Causal Explanations

Attempts to reveal the reasons or causes behind events, behaviors, or conditions.