In Advertisements for Colgate Toothpaste, the Main Promise Colgate Makes

question 80

Multiple Choice

In advertisements for Colgate toothpaste, the main promise Colgate makes is that their toothpaste helps fight tooth decay. The fact that Colgate is the only toothpaste to earn the Canadian Dental Association seal of approval is an example of a(n)

• A) key benefit statement.
• B) creative strategy statement.
• C) support claims statement.
• D) positioning statement.
• E) big idea .

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Definitions:

Deluxe Units

High-quality, premium products or accommodations offered at a higher price due to added features or superior materials.

Activity-Based Costing

An accounting method that identifies and assigns costs to overhead activities and then assigns those costs to products.

Overhead Cost Per Unit

The calculation of indirect costs of production or operations spread over each unit produced or service rendered.

Activity-Based Costing

A costing methodology that assigns costs to products or services based on the activities they require, aimed at providing more accurate information for decision-making.