According to the FCB Grid, Advertisers of Low Involvement Products

question 59

Multiple Choice

According to the FCB grid, advertisers of low involvement products purchased on an emotional basis, such as beer, should focus on

• A) emotional advertising.
• B) informative advertising.
• C) lifestyle messages.
• D) short, catchy slogans.
• E) demographics messages.

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Definitions:

Total Cost

The complete cost of production that includes both fixed and variable expenses incurred to produce a good or service.

Quantity

The quantity of a physical or intangible asset or service.

Managers

Individuals in an organization responsible for directing and overseeing the work of others to achieve the organization's goals.

Owners

Owners refer to individuals or entities that legally possess an asset, property, or business, holding rights to use, manage, and earn benefits from it.