PineSol Recently Ran an Advertisement Which Demonstrated a Housewife Cleaning

question 47

Multiple Choice

PineSol recently ran an advertisement which demonstrated a housewife cleaning a floor using both PineSol and Mr. Clean (a competitive brand) . The PineSol half of the floor was much cleaner, with less work. This illustrates

• A) head-on positioning.
• B) competitive positioning.
• C) image positioning.
• D) leadership positioning.
• E) value positioning.

---

Definitions:

Direct Write-Off Method

A method of accounting for bad debts that involves charging unpaid customer accounts directly to the income statement when they are determined to be uncollectible.

Accounting Equation

The fundamental equation that ensures the balance of a company's financial records: Assets = Liabilities + Equity.

Uncollectible Accounts

Accounts that are considered to be uncollectable due to the debtor being unlikely to pay, also known as bad debt.

Notes Receivable

This refers to promissory notes that are receivable by a business, representing amounts due from others that they have promised to pay within a specific period.