Switching Costs and Buyer Loyalty Are Examples of Strategic Forces

question 86

Multiple Choice

Switching costs and buyer loyalty are examples of strategic forces that determine the __________.

• A) threat of substitutes
• B) threat of new entrants
• C) bargaining power of buyers
• D) bargaining power of suppliers
• E) intensity of current competitive rivalry

---

Definitions:

Business Communications

The process of exchanging information and ideas inside and outside of a company to achieve organizational goals and improve relationships.

Negative Messages

Communication that conveys denial, refusal, or contrary information in a way that aims to maintain goodwill.

Medium

A means or channel through which content is delivered or communicated, such as print, digital, or audiovisual formats.

Lean

A systematic approach focused on minimizing waste and maximizing value in any process.