An Ad in a Professional Journal Targeted to an Audience

question 85

Short Answer

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

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Definitions:

Market Appeal

The attractiveness of a product or service to potential customers, often determined by its value, quality, and relevance to the target market.

Similarity in Needs

The concept that different customers or market segments may have comparable requirements or desires that a product or service can fulfill.

English-speaking Regions

Geographic areas where English is the primary language used for communication, governance, and business, affecting cultural, economic, and educational dynamics.

Target Market

A specific group of consumers at which a product or service is aimed, identified by characteristics like age, gender, income, and interests.