The Most Popular Base for Segmenting Markets Is _____________

question 121

Short Answer

The most popular base for segmenting markets is _____________.

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Definitions:

Software Applications

Programs designed to perform specific tasks for users, ranging from productivity tools to entertainment or utility software.

Data Mart

A subject-oriented database that addresses a specific business line or team within an organization, and is a subset of a data warehouse.

Data Warehouses

Centralized repositories that store large amounts of integrated data from multiple sources, designed for query and analysis rather than transaction processing.

Access Database

A database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.