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At one time Miller Beer was known as the "champagne of bottled beer." Unfortunately,Miller drinkers did not drink much beer.To increase sales,Miller was repositioned to attract the members of the middle working class.This segmentation approach is ________.
Support Group
A gathering of individuals sharing common experiences or challenges, offering mutual encouragement, understanding, and advice.
Helper-Therapy
A principle suggesting that helping others can also contribute to the helper's own personal growth and healing.
Empathy
The ability to understand and share the feelings of another, facilitating compassionate and supportive interactions.
Group Think
A psychological phenomenon where the desire for harmony within a group leads to irrational or dysfunctional decision-making outcomes.
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