Your Current Assignment at York Foods Is to Find the Major

question 81

Multiple Choice

Your current assignment at York Foods is to find the major benefits people look for in product classes,the kinds of people who look for each benefit,and the major brands that deliver each benefit.What is this segmentation method called?

• A) Benefit
• B) Behavioural
• C) Age and life cycle
• D) Psychographic
• E) Demographic

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Definitions:

Expectancy Theory

A motivational theory suggesting that individuals are motivated to perform if they believe their efforts will lead to desired performance and rewards.

Outcome Valences

The perceived desirability of the outcomes resulting from certain behaviors or decisions, influencing motivation and decision-making.

P-to-O Expectancy

The perceived probability that one's effort will lead to desired performance outcomes, often discussed in the context of motivation theories.

Job Performance

The degree to which an employee executes their job duties and responsibilities efficiently and effectively.