Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles,and Purchase

question 109

True/False

Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviours can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioural data.

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Definitions:

Monogenetically

Referring to a genetic condition or trait that is determined by a single gene.

Twin Studies

involve research on identical and fraternal twins to evaluate the relative contributions of genetics and environment to physical and psychological traits.

Minnesota Multiphasic Personality Inventory

A comprehensive psychological test that assesses personality traits and psychopathology.

Psychological Disorders

Mental disorders characterized by patterns of thought, feeling, and behavior that are disruptive, distressing, and impair one's ability to function.