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When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?
Long-Term Partner
An individual with whom one maintains a committed and enduring romantic relationship.
Meta-Analysis
Statistical procedure that combines data from different studies to measure the overall reliability and strength of specific effects.
Evolutionary Principles
Core concepts derived from evolutionary biology that explain how species evolve over time through mechanisms like natural selection and genetic variation.
Reproductive Fitness
The genetic contribution an individual makes to the next generation's gene pool, often measured by the number of offspring that survive to reproductive age.
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