A Buying Centre Is Not a Fixed,formally Identified Unit Within

question 141

Short Answer

A buying centre is not a fixed,formally identified unit within an organization but,rather,a set of ________ assumed by different people for different purchases.

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Definitions:

Pros and Cons

The advantages and disadvantages of a specific decision, situation, or strategy.

Indirect Marketing Channel

A distribution pathway that involves intermediaries such as wholesalers and retailers between the producer and the consumer.

Direct Marketing Channel

A marketing approach that allows businesses to communicate directly with the customer, with no intermediaries involved.

Quick Response System

A management strategy aimed at reducing lead times across the supply chain to respond swiftly to customer demands.