Which of the Following Is a Disadvantage of Online Focus

question 130

Multiple Choice

Which of the following is a disadvantage of online focus groups?

• A) Participants must be in a central location.
• B) Online focus groups can lack the real-world dynamics of more personal approaches.
• C) Results take longer to tabulate and analyze.
• D) The cost of online focus groups is greater than that of most other qualitative research methods.
• E) The format of focus groups can be varied.

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Definitions:

Campaign

A planned series of activities designed to achieve a specific goal, often used in marketing to promote products or services.

Evaluating

The act of assessing or reviewing something systematically to determine its value, quality, or importance.

PGA Team

Refers to professionals associated with the Professional Golfers' Association, often teams or groups that partake in golf tournaments and related events.

Measurement

The process of quantitatively assessing the characteristics or performance of something.