When Managers Use Small Convenience Samples Such as Asking Customers

question 107

Short Answer

When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.

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Definitions:

Predictive Validity

When a scale is related to a concrete outcome or behavior.

Discriminant Validity

The extent to which a construct is truly distinct from other constructs by empirical standards, often assessed through its lack of correlation with unrelated constructs.

Convergent Validity

When a scale correlates with other scales measuring the same construct.

Face Validity

When scale items appear, at face value, to measure what they are supposed to measure.